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Beeper Survey: You spoke, we listened
The 2005 Beeper Survey was a success!
A special thank you goes to the 369 of you who took the time to voice
your opinion about your campus newspaper.
Eighty-seven respondents took the time to write in comments, to which we
found a common theme that needs to be addressed – printing costs. Several
comments suggested we print fewer Beepers per department, or only distribute
Beepers via newsstands to reduce printing costs and delivery manpower. As
editor, I would like to reiterate to readers that no MCG dollars have been
spent on Beeper printing costs since 1990, when MCG partnered with Graphic
Advertising. This vendor sells advertisements to cover printing costs and
MCG receives a “free” periodical to communicate with its employees, faculty
and students. (MCG pays non-profit rate mailing costs to send the Beeper to
retirees and corporate partners.)
MCG Mail Services man-hours have been halved due to our pre-sorted
mailing list. The Human Resources Divisions of both MCG and MCG Health, Inc.
deliver mailing lists that are pre-sorted by department code. The printing
vendor bundles newspapers by this code and delivers them to the MCG
Mailroom. MCG retirees are pre-sorted by zip code and mailed bulk to reduce
mailing costs.
We hope readers and MCG supporters see that every effort has been made to
print and deliver the Beeper at minimal cost to the institution.
Furthermore, as the institution’s official print communication vehicle,
the Beeper is delivered by name to employees of MCG and MCG Health, Inc.
Both institutions feel it is important that every full-time employee receive
notice of key events, programs, policies and institutional achievements.
Effective communication is a two-way street. Institutional publications
need input from all members of the MCG community to optimize their
effectiveness. The Division of University Advancement encourages your
submission of feature story ideas, news and events for publication in the
Beeper, the MyMCG Web portal, as well as MCG Today, MCG’s quarterly
magazine. A schedule of Beeper deadlines is available at
www.mcg.edu/news/beeper/deadlines. Submissions should be sent to me, at
ejones@mcg.edu. MyMCG announcements
should be sent to NEEDTOKNOW@mcg.edu.
Story ideas for MCG Today should be sent to Christine Deriso at
cderiso@mcg.edu.
Thank you again for the tremendous response to the Beeper survey. We look
forward to your continued support.
Sincerely,
Ellen Gladden Jones
Beeper Editor
2005 Beeper survey results
A detailed analysis of the survey responses is under way and will
be used to continue improvements to the content and format of the
Beeper. A basic breakdown of the responses follows:
Who participated?
- 76.5 percent female.
- 37 percent students; 33 percent campus staff; 21 percent
MCGHI staff; 6 percent faculty; 2 percent retirees.
- 42 percent age 21-30; 27 percent age 41-50; 19 percent age
31-40; 9 percent age 51-60
- 69 percent white; 19 percent African-American; 6 percent
Asian; 2 percent Hispanic
- Campus participants were 80 percent of respondents (School
of Allied Health Sciences 12 percent; School of Dentistry 11
percent; School of Graduate Studies 6 percent; School of
Medicine 27 percent; School of Nursing 7 percent; Administration
7 percent; Finance 4 percent; Provost 9 percent; other campus 4
percent).
- MCGHI and PPG employees comprised 20 percent of responses.
How do respondents get and read the Beeper?
- 58 percent receive print version in campus mail (2 percent
receive via U.S. mail, i.e. retirees)
- 35 percent pick up a copy from the Beeper newsstands.
- 50 percent have never read the online version.
- 19 percent of print readers report they read the Beeper
“cover to cover.” 62 percent of respondents report they “read
some, scan some.”
What do respondents read regularly?
- Newsbriefs 53 percent; Campus Beat 48 percent; Hidden Name
contest 40 percent; Milestones 39 percent; Bits & Bytes 37
percent; MCG Marketplace 34 percent; SWELL Award 31 percent; Pet
Gazette 26 percent; Buzzles 24 percent. (Total includes
percentage of responses marked “read regularly” as opposed to
“read occasionally,” “read rarely,” or “never read.”)
How is the Beeper’s coverage of MCG topics?
- Greater than 60 percent of respondents felt there is
adequate coverage of campus events, faculty achievements and
public safety news
- Greater than 50 percent of respondents felt there is
adequate coverage of academic programs; School of Dentistry
news; fundraising efforts; School of Medicine news; research;
student achievements and student activities.
- Approximately 5 percent of respondents felt the Beeper had
inadequate coverage of University System of Georgia policies,
MCG policies and procedures, diversity initiatives and human
resources news
- Respondents felt there was “somewhat inadequate” coverage of
strategic planning (15 percent); legislative issues (20 percent)
and facilities planning (14 percent).
Other facts:
- In the last 12 months, 55 percent of respondents report they
have patronized a business that advertises in the Beeper 1 to 3
times.
- In the last 12 months, 25 percent of respondents report they
have responded to a classified advertisement in the Beeper 1 to
3 times.
Special thanks to Health Center Credit Union for a $50
donation for the survey participant drawing.
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