Trademark use

The Medical College of Georgia encourages the promotion of the institution through the appropriate and accurate use of its trademark images.

The MCG Office of Strategic Communications, assisted by the divisions of Visual & Instructional Design, Purchasing and Printing Services, monitors and approves use of the logos for on- and off-campus individuals, departments and organizations promoting the university in print publications and electronic media, including the World Wide Web. Please contact the offices listed above for guidance and assistance, authorization for use and appropriate camera-ready or digital art.

Vendors wishing to use the marks on merchandise should contact the Office of Strategic Communications at least 30 days prior to beginning production.

General Rules for Use

  1. The logos and marks must always be used exactly as provided in the camera-ready or digital art, with no added or revised elements.
     

  2. Use only original camera-ready or digital art provided by the Division of Visual & Instructional Design. Do not reproduce images from this or other publications or download images from the Web.
     

  3. Always include the ® or “TM” mark as appropriate when using MCG images.
     

  4. The logo and seal should never be printed smaller than 1” in diameter to ensure legibility.
     

  5. Board of Regents policy prohibits the use of any MCG name, trademark or logo in connection with alcoholic beverages; religious services goods or artifacts; sexually oriented devices or goods; toilet seats and the like; burial items; and unfavorable references to the race, sex, national origin, or handicap of any person. Any use must meet the standards of quality and good taste as determined by the Office of Strategic Communications.

The University Logo
The logo is printed only in black in a multi-color publication. When included in a one-color printing, the logo may be printed the color selected – rich, dark colors are strongly recommended for one-color publications to ensure optimal legibility. The logo may also be embossed, foil-stamped or “watermarked” – please seek design assistance for the best reproduction quality. Click here for a list of MCG logos in the VID image library.

Never reverse the logo. If printing on a dark background, a white border at least the width of the logo’s outer black ring should surround the entire image to separate it from the background. The registration mark (TM) should appear in white against the dark background.

The University Seal
The University Seal is reserved for official documents and publications and a limited array of high-quality merchandise. Except for use in an official capacity (i.e., by the President’s Office) the seal may not be used on university letterheads, business cards, envelopes, folders, T-shirts, etc. Contact the Director of Strategic Communication for permission to use the University Seal.